Video & Photography Regional Marketing, Senior Executive

Targeting a diverse range of Video & Photography creators such as online livestreamers and professional filmmakers in the SEA (Southeast Asia) region, you will lead the demand creation, customer engagement & customer centric communication for Sony's products for video & photography. Contribute to the growth of Sony's business through community cultivation & engagement activities, which deeply aligns to the characteristics and needs of each creator segment.

What you will be doing

• Analyze the overall Video & Photography market (such as livestreaming / filmmaking creator market) including growth opportunities, trends, key players, creator segments, production workflows and equipment selections amongst video creators.
• Formulate a comprehensive marketing strategy, activity roadmap & content strategy across the SEA region to enhance the brand value, engage with creators & drive sales conversions.
• Develop customer-centric communicatio...