Job Description
Role Purpose
Drive sell-out, shopper engagement, promoter excellence, and retail execution across modern trade partners.
Ensure premium visibility, high-quality demonstrations, and strong on-ground conversion.
Key Responsibilities
- Retail Execution & Sell-Out
* Achieve and exceed sell-out targets across key modern trade chains.
* Track store-wise performance, competition activity, and drive improvement actions.
* Conduct regular store visits and audits to ensure consistent execution quality.
- Promoter Management
* Lead promoter recruitment, training, daily performance monitoring, and motivation.
* Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling.
* Work with agency partners to maintain deployment quality and productivity discipline.
- Visibility & Activation
* Ensure strong merchandising standar...