Strategic Director Of Promotions & Loyalty Vaughan

Drive revenue growth at 407 ETR as the Director of Promotions & Loyalty. Lead customer lifecycle marketing initiatives with a focus on data-driven strategies and high performance.

Based in Woodbridge, Ontario, 407 ETR is seeking a strategic leader with over 10 years of experience in data-driven marketing to oversee promotions and loyalty. This role requires exceptional skills in CRM, campaign automation, and cross-functional leadership. You will develop integrated growth strategies that enhance customer value and optimize network usage through personalized promotions and insightful analytics.

Key Responsibilities

• Lead integrated strategies for promotions and customer loyalty
• Design data-driven lifecycle programs with behavioral insights
• Manage a test-and-learn agenda for continuous optimization
• Oversee performance analytics to inform strategic decisions
• Develop marketing capabilities for sustained growth