Sr. Public Relations Executive - FBP

CHANEL · Taiwan, Taipei City, Taiwan

Location

Taiwan

Job Type

Full time

Posted

July 04, 2026

Job Description

I. BUSINESS CONTEXT
Fragrance
Maximize portfolio, dominant brand leadership and continue to recruit​
Brand equity #1, own 5 key brand attributes on strength
Solidify leadership & growth of premium fragrance & pillars
Skincare 
Build skincare credibility and relevancy
Brand equity #1, BE ranking improvement & win in premium market
Build 2nd pillar on skincare as local champion
​Make up
Amplify vitality & revive lips recruitment
Solidify leadership & growth of premium fragrance & pillars
Brand equity #1, solidify makeup rank and gain market share
Lips outgrow market cross channels
Gain Face market share
II. FUTURE STAKES
Continue to build story points of views to win TOM and create dream for all
through creative use/mix of new media
A house view to create focused impact, harmonize a house calendar, not noise across di...
        

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