Sr. manager, customer marketing & category (xico)

Sr. Manager, Customer Marketing & Category

Location: Ciudad de Mexico, CMX, MX

The Sr Manager Customer Marketing & Category is responsible for leading the Customer Marketing agenda across the assigned cluster, ensuring the effective translation of brand and category strategies into winning channel, customer, and point‑of‑sale execution.

This role acts as a strategic bridge between Brand Marketing, Sales, and Finance, driving profitable and consistent growth.

Responsibilities Translate brand strategy into channel and POS execution Adapt regional and local brand strategies to local market realities, channels, and customer needs Define clear activation guidelines by channel (Modern Trade, Traditional Trade, Drug & Pharma, Tourism, Proximity, e Commerce) Ensure consistent brand positioning while allowing flexibility for customer‑specific execution Lead annual and quarterly customer marketing planning aligned with brand priorities Develop customer and channel stra...