Social Media Specialist

Job Description

Lead and enhance Ford's social media presence, targeting brand favourability and sales lead generation. Develop and implement a strategic social media plan to meet key marketing goals. Create engaging content, oversee campaigns, and analyze data to ensure Ford SA's vibrant online image. Work with internal teams and external agencies for cohesive social media content. Use creative, analytical, and communication skills, fueled by a passion for social media, to engage Ford enthusiasts and potential customers, building a community of brand advocates and steering discussions about our products.

Responsibilities

1. Develop and implement a social media strategy aligned with Ford South Africa's marketing goals.
2. Create engaging content for various social media platforms to foster audience engagement and community growth.
3. Monitor social media channels for industry trends, customer feedback, and direct mentions of the Ford brand.