Shopper & Channel Development Manager

Bayer · xico, veracruz, Mexico

Location
xico
Job Type
Full-time
Posted
June 05, 2026

Job Description

**Shopper & Channel Development Manager****Major Tasks**- Stablish the Annual Channel Strategy by Sub-Channel- Define the Annual Channel Investment Budget by Customer / Brand- Trade Master Plan Development aligned with Marketing Team- Joint Business Plan Strategy Development aligned with Commercial Team- Develop key building blocks to drive incremental Market Share- Assure positive ROI and Zero-Base Budget mindset- Assure Budget accuracy = above 90%- Active communication with Channel Heads, KAMS and Customers to assure clear sellout accelerators- Constant discussions managing with Marketing Teams to challenge Brand Strategies at Point of Sales- Lead cross functional projects to assure execution of key Retail initiatives- Active role in strategic discussions with a data driven mindset**Skills.
**- Bachelor degree in Marketing, Business Administration or similar careers.
- English (90%) writing, reading and oral.
- Experience: +8 years in Trade & Shopper Marketing preferre...

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