Senior Sales Executive (Key Accounts Modern Trade / General Trade)

We are looking for a Senior Sales Executive (Key Accounts) focused on Modern Trade and General Trade.

• Manage and grow key retail accounts including modern trade and general trade.
• Develop and maintain strong business relationships with buyers and retail partners to drive sales growth and achieve company objectives.
• Conduct regular business reviews with customers to identify opportunities for expansion and performance improvement.
• Analyse sales performance, market trends, competitor activities, and customer insights to identify business opportunities and gaps.
• Provide data-driven recommendations on product assortment, pricing strategies, promotional activities, and shelf optimization.
• Plan and execute account-specific promotions, merchandising activities, and in-store visibility initiatives.
• Ensure proper implementation of POS materials, promotional displays, and planogram compliance ac...