Senior Product Marketing Manager, Activations

Responsibilities

• We are looking for a Senior Product Marketing Manager to join our Product Marketing team to own and grow Activations, Fivetran’s Reverse ETL offering
• This role is focused on helping customers understand, adopt, and realize value from Activations by translating product capabilities into compelling business outcomes
• You’ll develop use‑case and persona‑based narratives, lead go‑to‑market initiatives, support product launches, and partner across the organization to drive awareness, adoption, and growth
• You’ll work closely with Product, Sales, Sales Engineering, Demand Generation, ABM, Customer Success, and the broader Marketing team to ensure Activations is positioned effectively in the market and supported with the messaging, content, and programs needed to drive success
• You’ll engage personas spanning data engineers and architects to data and AI leaders, as well as line‑of‑business personas like RevOps leaders...