Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family.
Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs.
Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns.
Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from.
Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator.
Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete.
Optimize for quality of registrations, not just volume - track downstream signals including...
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