Senior Media Director for Franchise Growth at EA

Elevate Electronic Arts' franchise media as the Senior Media Director, focusing on innovative strategies to foster growth and audience engagement. This hybrid role commands industry expertise.

In this strategic role, you’ll lead EA's efforts in franchise media, working closely with various teams to ensure alignment with commercial objectives. Your background in managing extensive media budgets will innovate EA's approach, driving effective demand generation for flagship franchises. You will cultivate a data-driven performance culture within your team.

Key Responsibilities:
• Enhance EA’s media framework for business growth
• Collaborate on effective media investment strategies
• Develop media plans using audience insights and trends
• Prioritize and innovate the media technology roadmap
• Lead a team specializing in gaming platform media

Requirements:
• 15+ years' experience in media leadership
• Proven su...