Location
Hong Kong
Job Type
Permanent
Posted
July 14, 2026
Job Description
ResponsibilitiesDevelop and execute CRM strategies to improve customer retention, engagement, and lifetime value. Plan and manage customer lifecycle campaigns across Email, SMS, WhatsApp, App Push Notifications, and other digital channels. Create and optimize automated customer journeys, including onboarding, replenishment reminders, loyalty programs, and win-back campaigns. Segment customer databases and develop personalized marketing initiatives based on customer behavior and purchasing patterns. Monitor and analyze CRM campaign performance, providing actionable insights and recommendations. Conduct A/B testing to improve campaign effectiveness and conversion rates. Work closely with Digital Marketing, E-commerce, Product, Sales, and Customer Service teams to deliver integrated marketing campaigns. Support new product launches and promotional activities through targeted CRM communications. Ensure all CRM activities c...
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