Senior Marketing Manager – Manulife Affinity Marketing

Elevate customer engagement as a Senior Marketing Manager with Manulife’s Affinity Marketing team in Toronto. Focus on campaign execution and performance analytics across insurance products.

In this senior role, you will take charge of end-to-end marketing campaigns, driving customer acquisition and retention through strategic partnerships. You’ll leverage your experience in performance marketing to define success metrics and work closely with teams across the organization. Utilize your strong analytical skills to influence decisions and improve campaign outcomes effectively.

Key Responsibilities:
• Oversee campaign delivery, ensuring quality and compliance
• Drive performance optimization based on analytics insights
• Build alignment among sales, product, and marketing teams
• Lead creative development and agency coordination
• Maintain a comprehensive marketing calendar for partners

Requirements:
• Bachelor’s ...