Senior Marketing Manager

Major Responsibilities / Activities of this Job (list not more than 10 items)

1. To develop comprehensive annual 360’ marketing plans that are aligned with overall business objectives.
2. Lead the marketing mix strategies (360/Offline/Digital/Retail/PR) through planning, executing, and evaluating marketing campaigns. This includes creating compelling contents, selecting investment channels based on campaign needs and suitability, and managing within campaign budget to maximize return.
3. Lead and manage the creation or adaptation of communication copies and assets (ads, social, point of sales) with in‑house graphic designer, ensuring all communications are aligned with brand strategy and image.
4. Develop and manage annual A&P marketing budgets to ensure efficient spend across channels that are aligned with overall business objectives. This includes monthly A&P expenses tracking, consistent measurement of campaign investment ROI and optimizing bu...