Senior Marketing Manager for O&O Lifecycle

Join Prime Video as a Senior Marketing Manager, focused on Lifecycle Strategy & Analytics. Lead data-driven marketing efforts to optimize customer engagement across diverse O&O channels.

This pivotal role involves defining key customer segments and analyzing customer behavior to enhance lifecycle marketing strategies. You'll partner with various teams to extract insights and ensure data is transformed into actionable strategies that cater to specific market needs.

Key Responsibilities: • Define priority customer cohorts for lifecycle strategies • Analyze customer behavior to identify marketing opportunities • Understand market archetypes and adapt strategies accordingly • Collaborate with finance and analytics teams for insights • Transform findings into clear marketing recommendations

Requirements: • Demonstrated experience in marketing analytics and strategy • Strong analytical and data interpretation skills • Proven ability to work under pressure with mult...