Job Description
We’re looking for a commercially driven Senior Marketing Manager – Retention to lead customer lifecycle marketing across our Consumer Breakdown division. This is a high-impact leadership role focused on customer engagement, retention, and growth, ensuring we maximise customer lifetime value and reduce churn across our driving services portfolio.
You’ll own the end-to-end CRM strategy, leading an established team who deliver highly personalised, insight-driven campaigns across email, SMS, push notifications and digital journeys. Working closely with Product, Data, Technology and senior stakeholders, you’ll shape how we engage with customers at every stage of their lifecycle.
This is an exciting opportunity to play a key role in transforming our CRM capability, particularly as we have recently migrated to Bloomreach, and are evolving our marketing automation and personalisation strategy.
Key responsibilities