Job Description
Job Description
Role Overview
The Senior Marketing Manager is responsible for leading the strategic development and execution of theatrical marketing campaigns in Mexico, ensuring strong business performance, cultural relevance, and audience engagement.
This role serves as a key integrator across marketing disciplines, connecting media, digital, publicity, promotions, creative, and exhibitor initiatives into 360° campaigns. The Senior Marketing Manager leverages audience insights, market intelligence, and performance data to inform decisions and maximize campaign effectiveness, working closely with local, regional, and global stakeholders.
The position plays a key role in fostering collaboration, operational excellence, and innovation across the internal and external marketing organization, working in partnership with agencies, media partners and vendors, making sure that campaigns are executed efficiently and drive impact for individual ...