Senior Marketing & Content Executive

Work Location: Ocean Park (Gia Lam, Hanoi) or Giang Vo (Ba Dinh, Hanoi)

About the Opportunity: Responsible for a new educational project by Vinschool

I. JOB DECRIPTION

1. Content Planning & Storytelling

• Manage the monthly content calendar across Facebook, LinkedIn, website, email/Zalo and PR repurposing activities.

• Draft social posts, carousel copy, short video scripts, website updates, landing page copy, event posts, parent FAQs and admissions materials.

• Develop parent-facing stories around American pathway, future-ready learning, student support, leadership, campus readiness, events and founding families.

• Coordinate content ideas with Admissions based on parent objections, FAQs and conversion needs.

2. Website, SEO & Owned Channels

• Review website and landing page content to ensure information is accurate, current, parent-friendly and aligned with appro...