Job Description
Job Title: Senior Manager – SME Cards Portfolio Growth, Customer Lifecycle & Engagement
Employment type: Contract (On-site)
Contract length: 12 months
Location: Riyadh/ Jeddah, KSA
PURPOSE OF THE PROJECT
The Senior Manager – SME Cards Portfolio Growth, Customer Lifecycle & Engagement will be responsible for driving the performance and profitability of the SME Cards portfolio following card issuance and activation.
The role will own the end-to-end customer lifecycle strategy, focusing on increasing card activation, spend, engagement, enrolment, loyalty participation, customer retention, and portfolio profitability.
The individual will design and execute data-driven portfolio campaigns, customer engagement initiatives, spend stimulation programs, and cross-sell strategies to maximize customer lifetime value and wallet share.
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