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Senior Manager, SEM & SEO Strategy

Equitable Bank · Toronto, Ontario, Canada

Location
Toronto
Job Type
Full Time
Posted
July 12, 2026

Job Description

What You'll Do!

  • Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs). Two SEM specialists, and one Manager of SEO.

  • Build data-driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility.

  • Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment.

  • Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews.

  • Collaborate with Digital Platforms on technical SEO implementation.

  • Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and mea...

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