Job Description
Key Responsibilities:
Develop and execute digital media plans optimized for reach, efficiency, and audience targeting.
Lead planning across digital channels, including Sports, Connected TV, YouTube, and other media platforms.
Build strategic media recommendations using audience insights, data, and planning tools.
Partner with creative, research, account management, and buying teams to drive campaign success.
Monitor campaign performance and optimize delivery to maximize effectiveness.
Analyze post-campaign performance, evaluate planned vs. delivered outcomes, and generate actionable insights.
Ensure quality and consistency across media strategies, plans, performance reviews, and campaign analyses.
Develop competitive analyses and category insights to support client growth and positioning.
Manage budgeting, audience targeting, placement strategies, and campaign optimization.
Drive innovation in media planni...