Job Description
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In this role, you will be involved in:
Marketing Planning:
With Director, sets and refines annual and quarterly targeted marketing plans for credit card and lending portfolio.Demonstrates a comprehensive ability to manage targeted marketing programs to engage, and retain clients, and possesses the capability to develop integrated marketing strategies that encompass email marketing, targeted advertising, sales promotions, direct mail, and branch marketing.Applies deep product expertise and results-driven targeted marketing strategies to meet or exceed performance targets for supported business lines.Fosters a client-focused culture within the team to strengthen client relationships and capitalize on broader Bank priorities.Works with data and analytics to develop measurement plans that drive results, while also bringing together multiple teams to execute creative campaigns in targ...