Senior Manager - Brands & Retail Management

the job

The Senior Manager – Brand & Retail Management is responsible for building, protecting, and growing brand equity while driving retail performance across channels. This role ensures seamless alignment between brand strategy and retail execution, delivering consistent brand experiences, sustainable revenue growth, and strong customer loyalty across physical and digital touchpoints.

Job Description

Brand Strategy & Positioning

• Define and execute long-term brand strategy aligned with business objectives
• Own brand positioning, value proposition, and customer promise across markets
• Ensure consistent brand identity, tone of voice, and visual standards across all retail channels
• Monitor brand health metrics and competitive positioning
• Lead brand governance and approval processes

Retail Strategy & Performance Management

• Develop and execute retail strategies that translat...