Senior Executive, Marketing

YOUR MISSION

This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.

Task 1: Marketing Communications & Campaign Planning

• Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives.
• Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market.
• Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations.

Task 2: Brand Activations & Project Management

• Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement.
• Mana...