Job Description
Senior Executive, Digital Marketing
Job Responsibilities
Operations:
Lead day-to-day optimisation and operational management of digital marketing campaigns across the region to ensure campaign delivery, performance alignment, and achievement of planned business outcomes
Own, plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
Oversee the development and quality assurance of ad copies, captions, and descriptions for multiple advertising formats and channels
Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable
Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives<...