Senior Director Inbound Marketing Operations

Clio seeks a Senior Director of Inbound Marketing Operations to spearhead strategic marketing efforts. This role prioritizes analytics and leadership, enhancing digital marketing performance in North America.
As the Senior Director, you will manage a significant marketing operations team focused on refining Clio's inbound marketing strategies. Your expertise will be crucial in developing analytics-driven approaches that boost revenue and enhance lifecycle management. This position entails harnessing your marketing proficiency to elevate Clio’s influence in the legal sector.
Key Responsibilities:
• Own digital and web strategies for revenue growth
• Oversee inbound marketing and customer lifecycle segmentation
• Improve the lead funnel and conversion processes
• Create and implement measurement and attribution strategies
• Lead a high-performance marketing operations team
Requirements:
• 15+ years of B2B marketing experience
• Experience in a $300M+ ARR com...