Job Description
Purpose & Overall Relevance for the Organization
Lead the adidas Brand across Australia, New Zealand and Pacific Export Markets, driving brand growth, consumer engagement, market share and sustainable business performance.
As the most senior Brand leader in the Pacific, you will shape and execute the regional brand strategy, bringing global priorities to life in ways that resonate with local consumers and communities. You will be responsible for strengthening brand relevance, accelerating membership growth, expanding consumer reach and delivering commercial outcomes across all channels.
This role owns the integrated go-to-market strategy across Brand, Retail, Wholesale, eCommerce and Membership, ensuring a seamless consumer experience across every touchpoint.
You will also play a critical role in advancing adidas' digital, data and AI capabilities, leveraging technology to improve marketing effectiveness, consumer insights, produc...