Senior Digital Marketing Specialist

Job Description

Ritchie Bros. is looking for a Sr. Digital Marketing Specialist out of our Burnaby office.

What you'll do:

As a senior individual contributor on the Digital Marketing Team, you will own the strategy, execution, and performance of paid digital media programs with a sharp focus on B2B lead generation across Ritchie Bros. brands in the North American market.

You will design and run data‑driven, full‑funnel paid media campaign spanning search, social, programming and emerging channels—to generate high‑quality buyer and seller leads. A core expectation of this role is staying ahead of the industry: fluency in the latest ad tech platforms, AI‑powered campaign tools (such as Google AI/Performance Max, Meta Advantage+, LLM Advertising, Social Platforms and AI creative optimization), and automation workflows that drive measurable pipeline impact.

You will uncover actionable insights from multi‑touch attribution, inc...