Senior Digital Marketing & CRM Executive

Work Location: Ocean Park (Gia Lam, Hanoi) or Giang Vo (Ba Dinh, Hanoi)

About the Opportunity: Responsible for a new educational project by Vinschool

I. JOB DECRIPTION

1. Admissions Campaign Planning & Execution

• Support the planning and execution of digital campaigns for enquiry, consultation, school tour, Open Day, scholarship interest and application.

• Develop campaign ideas, target audiences, messaging, offers and CTAs by admissions phase together with the Head of Admissions, PR & Marketing.

• Coordinate with agencies/internal teams on Google Search, Meta lead generation, retargeting, display, SEO support and landing page campaigns.

• Ensure each campaign has clear objectives, audience, lead target, source tracking, CTA and admissions follow-up route.

2. Lead Generation & Campaign Target Management

• Monitor campaign performance against agreed lead targets, ...