Senior Data Analyst Media Analytics

The Best Players Need the Best People.

The Senior Data Analyst, Media Analytics is responsible for delivering actionable insights and analytical support across the PGA TOUR’s media business. This position serves as a key contributor in measuring media performance across Domestic and International television, streaming, digital, social, and emerging distribution platforms. The role transforms complex datasets into meaningful business intelligence that informs strategic decision-making, optimizes performance, and supports the growth of the PGA TOUR’s media portfolio.
This position partners closely with Media Strategy, Distribution, Digital, Commercial, Research, and Technology teams to develop reporting solutions, identify trends, evaluate performance, and support business initiatives through data-driven analysis. The Senior Data Analyst plays an important role in ensuring data accuracy, reporting consistency, and scalable analytics processes across the media organization.