Senior CRM Marketing Manager

THE ROLE

We're looking for someone to lead this charity's Salesforce Marketing Cloud platform and help shape how they engage with supporters through CRM. In more detail you'll:-

act as the organisation's Salesforce Marketing Cloud specialist, taking a hands-on role in campaign builds, journey management, segmentation, testing and platform optimisation

work closely with various other internal teams - fundraising, communications, digital etc - to understand campaign objectives and translate them into effective CRM activity

own and develop the CRM roadmap, identify opportunities to improve supporter journeys, automation, personalisation and campaign performance

build strong relationships with stakeholders across the organisation, providing CRM expertise

line manage and develop a CRM Executive

ABOUT YOU

We're looking to shortlist people with the following profile:-

recent, hands on expe...