Senior Creative Analytics Lead

Senior Creative Analytics Lead

Workplace Type: Hybrid (Vancouver, BC)

Reporting to: Director, Franchise Marketing

Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions.

Impact: You will build and lead EA’s creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance.

Responsibilities

• Lead a new creative analytics function and define measurement frameworks for marketing content
• Direct analysts and data scientists to deliver insights from creative and campaign data
• Integrate pre‑testing and research insights into marketing decision‑making
• Translate audience and content data into clear recommendations for partners <...