Senior Channel Manager – Retail & HORECA

Our client , a leading name in the ultra-premium spirits industry, is hiring a Senior Channel Manager to lead their Retail & HORECA (Hotels, Restaurants, Cafes) business in Singapore — a channel that represents 45% of total trade business, spanning 280+ outlet partners.

This is a senior, high-visibility role leading the go-to-market strategy for an iconic portfolio of ultra-premium spirits, with a leading single malt whisky brand as the core focus.

What you'll own:

• Develop and drive the HORECA & Retail channel strategy and roadmap
• Own sales budgets, forecasts, and P&L performance for the channel
• Identify and acquire new outlet partners to expand brand presence
• Lead high-impact brand activations in partnership with Marketing
• Negotiate outlet contracts and optimize trade investment ROI
• Build and lead a high-performing channel team
• Partner closely with Finance, Supply Chai...