Senior Brand Manager

GRUMA · Irving, Texas, United States

Location
Irving
Job Type
Full-time
Posted
July 02, 2026

Job Description

The Senior Brand Manager, Mission Tortillas, is responsible for leading the overall strategy, performance, and execution of the Mission Tortilla brand—the largest tortilla brand in the US. This role sets long-term brand strategy in partnership with leadership and translates insights into actionable plans that drive sustainable growth.

As the steward of the company’s most critical brand, this role partners closely with cross-functional leadership, inclusive of Marketing, Sales, R&D, Procurement, and QA as well as external agency partners to deliver cohesive brand leadership across innovation, portfolio strategy, communication, and commercialization. The Senior Brand Manager will also collaborate with the Associate Brand Manager supporting Mission Chips to ensure strategic alignment across the broader Mission branded portfolio.

  • Brand Strategy & Business Leadership Own the overall Mission Tortillas brand strategy, including long‑range vision, annual plans, and in...
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