Senior Area Sales Manager (Central)

Your Tasks

Role Purpose

Responsible for delivering sales growth and profitability through strategic business development, sales leadership, and effective customer engagement across the assigned territory.

Key Accountabilities

Sales Strategy & Business Development

• Develop and execute regional sales strategies aligned with company objectives.
• Identify new business opportunities, market trends, and growth potential within the assigned territory.
• Drive revenue growth and market share expansion through effective sales planning and execution.
• Monitor competitor activities and recommend appropriate actions to maintain a competitive advantage.

Sales Performance Management

• Achieve and exceed assigned sales, volume, and profitability targets.
• Develop annual sales forecasts, budgets, and territory plans.
• Trade spends and business investment monitoring.