Senior Analyst, Customer Analytics

Job Description
As a Senior Analyst, Customer Analytics, you will partner closely with Marketing, Loyalty, and Personalization leaders to understand business challenges and deliver analytics-driven insights and recommendations. You will be responsible for customer segmentation, campaign measurement, customer insights, and reporting that help improve targeting, personalization, customer engagement, and overall marketing effectiveness.

The ideal candidate is passionate about data, enjoys solving complex business problems, and can translate analytical findings into actionable recommendations for stakeholders.

Key Responsibilities
• Build and maintain reporting for customer-focused promotions, campaigns, and marketing initiatives.
• Develop customer segments and audiences to support targeted marketing, personalization, and retention efforts.
• Support marketing initiatives through opportunity identification, campaign design, and data extraction from internal d...