Search Engine Optimization Executive

Experience: 3 to 5 Years

Key Responsibilities:

1. AI & Answer Engine Optimization (AEO)

• AI Overview Strategy: Optimize content to appear in Google’s AI Overviews and AI-led search platforms (e.g., Perplexity, Gemini, ChatGPT).
• GEO (Generative Engine Optimization): Implement tactics such as cite-worthy statistics, expert quotes, and structured summaries to increase the probability of being cited by LLMs.
• Entity-Based SEO: Shift from keyword-matching to Entity-base optimization, ensuring search engines understand the relationships between our brand, services and industry topics.

2. Advanced Keyword & Intent Research

• Conversational Query Mapping: Identify long-tail, natural language questions that users ask AI assistants.
• Zero-Click Analysis: Analyze zero-click search trends and develop strategies to maintain brand ...