Search Engine Optimization Executive

Experience: 3 to 5 Years

Key Responsibilities:
1. AI & Answer Engine Optimization (AEO)
AI Overview Strategy:

Optimize content to appear in Google’s AI Overviews and AI-led search platforms (e.g., Perplexity, Gemini, ChatGPT).
GEO (Generative Engine Optimization):

Implement tactics such as cite-worthy statistics, expert quotes, and structured summaries to increase the probability of being cited by LLMs.
Entity-Based SEO:

Shift from keyword-matching to Entity-base optimization, ensuring search engines understand the relationships between our brand, services and industry topics.

2. Advanced Keyword & Intent Research
Conversational Query Mapping:

Identify long-tail, natural language questions that users ask AI assistants.
Zero-Click Analysis:

Analyze zero-click search trends and develop strategies to maintain brand visibility even when users don't click through to the site.

3. Content Strategy & Huma...