Scribd Senior Manager, Paid Social Marketing

Elevate user acquisition strategies at Scribd as a Senior Manager in Paid Social Marketing. Drive engagement with innovative campaigns across Meta, TikTok, and Reddit.
As part of the performance marketing team, you’ll utilize over six years of paid social marketing experience focusing on subscription and D2C products. Your key responsibilities will include budget management, audience targeting, and performance analytics. Your role will directly influence user engagement for products like Everand and Fable.
Key Responsibilities:
• Manage and optimize advertising budgets for social campaigns
• Design audience targeting frameworks for effective reach
• Develop comprehensive testing plans to boost campaign efficiency
• Collaborate with Creative to produce compelling ad content
• Analyze performance from ad clicks through to conversions
Requirements:
• 6+ years of paid social marketing experience
• Expertise in subscription-based product advertising
• Profic...