Salesforce Marketing Cloud Specialist

Advance your marketing skills with Merrithew International as a Salesforce Marketing Cloud Administrator in Scarborough, Ontario. This hybrid role focuses on managing campaigns and enhancing data integrity across various channels.
As a key member of the digital marketing team, you will administer and optimize the Salesforce Marketing Cloud platform. Candidates should possess 3-5 years of experience, with proficiency in AMPscript, SQL, and email marketing automation. You will oversee campaign execution, manage data lists, and provide user training to enhance performance and ensure compliance with industry regulations.
Key Responsibilities:
• Configure Salesforce Marketing Cloud environment for multi-channel campaigns
• Build automated customer journeys and workflows within SFMC
• Ensure data hygiene and compliance with Canada's Anti-Spam Legislation
• Monitor campaign performance and optimize engagement rates
• Troubleshoot technical issues with integration tools an...