Salesforce Marketing Cloud Specialist

We are seeking a highly skilled Salesforce Marketing Cloud Specialist to join our CIB Technology – Marketing Technology team. Will be instrumental in bridging the gap between our CRM and enterprise data platforms to eliminate fragmented engagement and drive personalized customer lifecycle initiatives. You will play a key role in designing, building, and optimizing automated marketing journeys, ensuring that our technical implementation translates into meaningful customer experiences.

Responsibilities:

• Journey Design & Automation: Architect and execute automated customer journeys and complex marketing workflows within SFMC.
• Development: Write robust code using AMP script and SSJS to enable dynamic, personalized content across various communication channels.
• Systems Integration: Develop and maintain API integrations to ensure seamless data flow between SFMC and enterprise data platforms/CRM systems.
• Data Management: Manage compl...