Sales Manager (Traditional Trade) (Xico)

Position Title: Sales Manager – Traditional Trade
Location: Mexico City, Mexico
Reports to: Senior Sales Manager

The Sales Manager – Traditional Trade is responsible for driving profitable growth across the Small Appliances and Food categories through the company's network of distributors, wholesalers, and traditional trade customers throughout Mexico.

The role is responsible for expanding national distribution coverage, increasing sell-in, sell-out, and market share through strategic customer management, distributor development, business analytics, and disciplined commercial execution. Additionally, this position is responsible for identifying new business opportunities, expanding both numeric and vertical distribution, optimizing customer financial performance, and ensuring the achievement of the company's commercial objectives.

Commercial Development and Strategic Customer Management

• Lead the commercial strategy for the Traditional Trad...