Rural Activation Executive -GT -FMCG

Role Name: Rural Activation Executive GT
HQ: Ghaziabad
Reporting to: Rural Channel Manager

Roles & Responsibilities • Plan and execute rural activation programs including haats, retailer seeding, WS activation, and local events
•Conduct product demonstrations, sampling activities, and roadshows to increase brand awareness
•Strengthen rural distribution network and ensure product availability across outlets
• Drive BTL activities, promotions, visibility campaigns, and retailer engagement programs
• Build strong relationships with retailers, influencers, distributors, and local communities
• Manage end-to-end Van operations across assigned rural territories
• Monitor Van productivity, route planning, and outlet coverage execution
• Gather market intelligence, competitor activities, and rural consumer insights
• Analyze sales and operational data to identify gaps and improve performance
• Support secondary sale...