Retail Sales Specialist at NAYA BY Africa

Managing a retail shop is more than just selling, it’s about growing a brand through the relationships you build with people you meet daily. The experience of one satisfied customer can create opportunities that allow the brand to grow loyalty that surpasses price and product issues that may come up. Where every customer becomes a brand ambassador and influences their circle to join the brand’s tribe. Happy customers = growing brand.

There are different types of retail shops and while the management of most shops is similar, there are some differences when THE SHOP IS A BRAND. In a branded shop, customer experience is everything. How the customer feels about the product they buy, is tied to the look and feel of the shop, and who they meet in the shop. Did the shop look good, feel good, and smell good? How engaged was the person they met? How knowledgeable were they about the brand and product? What questions were they able to answer? Did they care about them or just interested...