Retail Marketing Specialist

Massmart, City of Johannesburg, Gauteng, South Africa

Retail Marketing Specialist

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Summary

The Retail Marketing Specialist is responsible for the effective execution of retail marketing strategies that integrate category and product marketing across multiple channels by delivering data‑driven, customer‑centric campaigns that enhance category visibility, promote private brands, and improve customer engagement. This role will also be expected to align marketing initiatives with Massmart’s strategic objectives, contributing to business growth and brand differentiation.

Responsibilities

Integrated Campaign Management

• Effectively execute integrated marketing campaigns across multiple channels, including digital, print, in‑store, and social media, aligned with business objectives.
• Manage campaign timelines and performance metrics to ensure on‑ti...