Job Description
Job Summary:
About the Role & Team
A research role with responsibility for leading managing and delivering consumer insight projects across The Walt Disney Company (TWDC) EMEA & UK.
This role supports the Brand & Franchise Marketing function in developing audience-led strategies across the enterprise for priority brands and franchises and helps shape the One Disney brand and franchise strategies. The role requires a Research Manager with a strategic mindset to help Enterprise marketing teams drive sustainable audience growth and deepen fan engagement. This role has EMEA responsibilities meaning being aware of activity across the region, consulting with local and global teams and driving best practice.
The role will optimise multiple sources of TWDC audience, brand and franchise data, providing an EMEA perspective and heavily utilising outputs from globally led studies such as Brand Equity, Consumer Spend, Character Strength as w...
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