Remote Media and Web Analytics Manager

Elevate your analytics skills as a Fractional Media and Web Analytics Manager, working remotely from Toronto, Ontario. This part-time contract role focuses on media insights, reporting, and client collaboration in a flexible work environment.
In this remote contractor role, you'll manage dashboard setups and provide key insights to optimize media strategies for clients. With a commitment to data-driven decision-making, you will lead GA4/GTM architecture, conduct A/B testing, and analyze performance metrics. Your experience with analytics and digital marketing, especially measurement and optimization, will ensure impactful communication with clients.
Key Responsibilities:
• Own TapClicks dashboards and automate reporting on media KPIs
• Lead GA4 architecture audits and troubleshoot tags
• Own the CRO roadmap and analyze A/B tests
• Perform in-depth analyses to derive performance insights
• Establish QA for dashboards, tags, and reports
Requirements:
• Bachelor...