Regional Sales Manager Coffee Horeca Ooh & Vending Solutions

Machine Procurement, Sales and Service

• Work closely with Machine Supplier, Supply Chain, Finance, and Marketing teams to deliver superior customer experience.
• Oversee machine placement, commissioning, and lifecycle performance in collaboration with technical and operations teams.
• Ensure optimal product-machine fit based on client volume, usage pattern, and commercial viability.

Drive Coffee business in OOH

• Sell and manage the complete Flurys coffee ecosystem, including beans, powders, recipes, and brewing/vending machines (Bean-to-Cup / Automated).
• Drive B2B sales across HORECA, corporate offices, hospitals, institutions, and premium OOH environments.
• Track competitor activity, pricing models, and machine placements to inform strategy.

3. Account Management & Consumption Growth