Regional Marketing Manager (Eastern Region)

SUMMARY

Maintains responsibility for the Regional implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing More than a Car Dealer. Collaborates with Field Marketing Manager and others in Subaru of America (SOA) Marketing regarding implementing retailer marketing strategies. Guides the Zone Retailer Marketing Managers with the intent of increasing demand and sales within the Region. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including taking ownership of monthly and annual Regional sales targets, such as inventory management, incentives, and Trade Up Advantage).

PRIMARY RESPONSIBILITIES

+ Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, retailer, and parts & service initiatives) between the Region, the Zones, retailers, and Subaru of America (SOA) M...