Regional Head of Marketing AA (Shanghai & Kuala Lumpur)_ PT

Position Purpose

The Head of Regional Marketing is responsible for translating global marketing strategies into regionally relevant initiatives and driving customer-focused execution across the region. The role serves as the key interface between Global Marketing, Regional Sales, Portfolio Management, Marketing Hubs, and local organizations to ensure consistent and effective implementation of Bosch Power Tools marketing strategies.

Key Responsibilities

Strategic Marketing Leadership

• Translate global marketing strategies, campaigns, and initiatives into regional activation plans.
• Define and drive regional Go-to-Market (GTM) strategies aligned with business objectives.
• Ensure global marketing standards are effectively adapted to regional market requirements.
• Drive customer-centric and user-centric marketing initiatives to support business growth.

Marketing Planning & Execution

• Lead...